Marketing & Lead Generation
Sales drive your business. All sales organizations seek new and profitable merchants. Vendors to the trade always look for new ISO/MSP’s, Agents and Banks for their products and services.
The correct blend of...
- Trade publication advertisements
- Telemarketing
- Mailers (Traditional and Email)
- Trade Shows
- Internet banners and search engine placement
- Seminars and events
...will generate interest in your product and service among individuals and organizations in the Payment Processing industry.
Merchants will come from:
- Print Advertising
- Internet advertising
- Telemarketing
- Direct Mail
- Value added reseller relationships
- Associations
- Trade Shows
- Agent Banks
- Referrals of existing merchants
- Business to Business relationships outside of our industry
We will help you design a successful advertising campaign and execute the plan.
Assistance is available in:
- Telemarketing Scripts
- Graphic Design
- Printing
- Mailing
- List rental & Purchase
- Selection and placement in publications
- Trade Show logistics
- General design and evaluation of marketing plans
The competition for merchants is fierce. Your marketing budget needs to produce. Everyone has access to the same common pool of leads hundreds of people are working. New incorporations, business phone connects, and chambers of commerce will at best get you in front of a potential merchant with multiple low margin processing options. To be successful you need to provide solutions others do not have. Solutions that build value and loyalty. Allow Mark Gorge and Associates to use our experience to help you market with success.